It's (to quote myself), "BlinkMs bigger, crazy sibling. It's an intensely-bright smart LED for prototyping that comes as a package of two components, a control module (MaxM Master) and a daughter board with three ultrabright LEDs (MaxM Blaster). [...] Its trio of LEDs are 50 times as bright as a standard BlinkM and more than 1000 times as bright as a standard LED."
I'm also proud of its interactivity. It has 4 analog input lines so that in addition to being an LED replacement that's smart, it's also interactive. We expect to have some examples showing it in a range of applications soon. I'm most excited by the automotive application possibilities. Since it runs on 12v, you can hook it up to car batteries or (and this is a "don't try this if you don't know what you're doing" type of suggestion) directly to the car's electrical system. The possibilities for gaudy, interactive car lighting are infinite. I'm very excited.