A phone a day: Pantech Slate C530 (2008)

This is another one of those generic phones that your eyes tend to slide over, but it represents the bread and butter of much of the phone industry. It's a direct descendant of the Blackberry, and tuned to optimal functional and economic efficiency by Pantech, which (according to the current Wikipedia entry) is ahead of LG in terms of sales in its domestic Korea. That means that this cheap phone--and it is very cheap: its retail price of $50 means that it probably costs Pantech $10 to make--is what see on the surface of a huge business. As such, it's interesting to see what it does and doesn't do: first, it doesn't have to be recharged for 10 days; second, it's very small and thin (it was described as "the thinnest messaging device" on its release); third, it's really good at texting. And that's it. Like an animal that evolved in a highly specialized ecosystem, this is the product of an evolution of phones for cost-conscious busy people who mostly need to send email and need their phone available all the time. In other words, the ecosystem that BlackBerry pioneered. This, in some ways, is a phone that RIM should have made, if they were willing to have microscopic profit margins and were able to capture a huge market.


Background on the A Phone a Day project.

No TrackBacks

TrackBack URL: http://orangecone.com/cgi-bin/mt/mt-tb.cgi/376




A device studio that lives at the intersections of ubiquitous computing, ambient intelligence, industrial design and materials science.

The Smart Furniture Manifesto

Giant poster, suitable for framing! (300K PDF)
Full text and explanation

Recent Photos (from Flickr)

Smart Things: Ubiquitous Computing User Experience Design

By me!
ISBN: 0123748992
Published in September 2010
Available from Amazon

Observing the User Experience: a practitioner's guide to user research

By me!
ISBN: 1558609237
Published April 2003
Available from Amazon

About this Entry

This page contains a single entry by Mike Kuniavsky published on March 12, 2012 10:38 AM.

A phone a day: Samsung S100 (2003) was the previous entry in this blog.

A phone a day: Samsung Eternity (SGH-A867) (2008) is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.