Orange Cone

A couple of weeks ago Liz and I had the pleasure of speaking at LIFT+Fing France, a great conference about technology, design, society and the future. The lineup was fantastic and both the in-band and out-of-band conversations were great. I would not have predicted ahead of time that I'd end up discussing crowdsourcing techno-anarchist eco revolutions, but there we were and it wasn't even that many glasses of pastis in. ;-)

My short talk focused on how Lawrence Lessig's concept of read-write culture applies to the computer-driven making of physical things, rather than just media, and how this has the potential to change our relationship to objects.

The end of Read-Only material culture, as I mark it, began in 1985, with the release of the Apple LaserWriter, which was the first mass market device that merged the flexibility of bits with the tangibility of atoms. It could provide the precision and control of Industrial Revolution tools, with the flexibility of pre-Industrial Revolution techniques. It did this by making the instructions, the code, the knowledge for every part of the finished product changeable, while the end result was completely consistent. Now, someone can buy the tool, have it produce great results without any modification OR look at the knowledge that's embedded in it AND change it to suit their needs. Until desktop publishing, typesetting was very expensive. Now, what was an expensive process reserved for special occasions is nearly disposable.

Information processing as a material changes everything it touches, often in unpredictable ways, including the tools used to make end products. Ubiquitous computing isn't just about offices and homes, but garages, workshops and assembly lines.

The full presentation (752K PDF) is available.

[Also, in the presentation I say that Lessig is at Stanford, but I've now learned that he's moved to Harvard.]

[Liz's talk is on slideshare: Designing for Urban Green Spaces. She also took very extensive notes on many of the presentations.]

Posted by at 9:24 PM | Permalink | Digg this | Tag this in del.icio.us

I'm going to be speaking at LIFT France 09 later this week. The talk is an intro to presentations by Alexandra Deschamps-Sonsino of tinker.it and Michael Shiloh. I'll post the actual talk when it's done.

Here's the summary:

According to Lawrence Lessig, the 20th century is a brief period of Read-Only culture in a world that in the past has been Read-Write. He draws his examples from media, but the same ideas apply to other products. The definitions of "producer" and "consumer" change when information is cheaper to move than objects. Thus production becomes less centralized as knowledge is shared in an open and standardized way.

Modern digital tools for making things bring the flexibility of digital media to the creation of everyday physical objects. This change powerfully challenges 20th century manufacturing processes that depended on centralizing knowledge while transporting products cheaply. Today, atoms are getting more expensive to move, while bits are getting ever cheaper. Read-Write culture is returning to the processes of making things, bringing the end of Read-Only objects.

It's a short talk, so I'm not going to talk about the relationship between lightweight data-driven manufacturing and ubiquitous computing, but for me there's a direct correspondence. "Everyday object + information processing + networking = something new" (in simplified ubicomp math) is a superset of "tool + information processing + networking = a new tool." The products of those tools don't have to be digital objects, but the fact that the tools are digital profoundly changes the capabilities of those tools to create objects. When those (digital tool-made) objects then have embedded information processing and networking themselves--as now is increasingly happening--that changes the nature of the further object still.

Oh, and thanks to Liz for her thoughts and editing of my summary...she will also be at LIFT, sharing the stage with John Thackara and speaking about urban green spaces in a talk that has evolved from her ETech presentation earlier this year.

Posted by at 1:40 PM | Permalink | Digg this | Tag this in del.icio.us

In writing my book, I've been trying to keep track of companies that are creating consumer-facing information shadows for various kinds of products (as opposed to the other kind of item-level identification technologies that are primarily for use by businesses in their logistics operations).

Here are several of them, and the products they're tracking:

- High Fashion, CertiLogo (a client of mine)
- High Design, ThingLink
- Food, TraceTracker (and a BusinessWeek story about them)
- Food and high technology, YottaMark
- Food, FoodLogiQ
- Pharmaceuticals, mPedigree (another BusinessWeek story about them)
- Goods in general, Sproxil, which appears to be a for-profit venture by the founders of mPedigree, a nonprofit.

There are many other companies that are doing other kinds of identification (for example, tesa scribos, but

Posted by at 5:36 PM | Permalink | Digg this | Tag this in del.icio.us

Thanks to Tim O'Reilly's generous promotion of my Etech talk, the concept of information shadows has been mentioned a bit in the last couple of weeks.

I'm very flattered, and although the coinage of the specific term is roughly mine, I did not originate the concept. The idea of data entities associated with objects, but having lives of their own, probably goes back as far as the oldest identification technologies, but there are several precedents that deserve mention (especially Adam Greenfield's). Here's a tiny bibliography of two of them (and thank you Google Scholar for helping me find them).

Data shadow

More modern references can be found at Word Spy

Informational Shadow

Davidson, Paul, and Louise Davidson. The Collected Writings of Paul Davidson. 1990. (this is a collection of macroeconomic essays, one of which says that we can't make judgments about the future because it does not cast an informational shadow back toward us--this is a very different use of the term, but still obliquely related)

Greenfield, Adam. Everyware, 2006 (My information shadow is nearly identical to Adam's informational shadow. In Everyware, he writes: "The significance of technologies like RFID and 2D barcoding is that they offer a low-impact way to "import" physical objects into the datasphere, to endow them with an informational shadow.")

Posted by at 2:56 PM | Permalink | Digg this | Tag this in del.icio.us

I gave a presentation at the Web 2.0 Expo today where I tried to tie together the basic tenets of Web 2.0-style thinking about sharing data through open APIs and the promise of embedded information processing and networking distributed through the environment (i.e. ubicomp).

Here's the description:

Ubiquitous computing has been here since at least 2005, but we may not have noticed it. Computers are rapidly fragmenting from expensive general-purpose devices to cheaper specialized networked tools (phones, netbooks, desktop RFID readers, MP3 players, running shoe sensors, etc.). These tools bridge the physical world and the Internet in new ways, often using Web 2.0-style interaction to create unexpected ways to work and play in the real world while simultaneously having the power of the Net available to us. This talk will discuss how mashups between meatspace and the Net have already happened, what the emerging patterns are, and how widgetization is about to jump from social networks to devices and then disappear altogether.

The presentation with full text is available here (1.2MB PDF).

I also realized belatedly that I never once mentioned "The Internet of Things" as a unifying concept, but it's definitely what I was talking about. My apologies.

Posted by at 3:43 PM | Permalink | Digg this | Tag this in del.icio.us