Western Digital learns from casemodders

Car companies in the 1950s figured out that the hotrod culture was essentially a low-cost R&D lab and marketing research division, and that popular modifications could be mass produced and sold to a broader public. Similarly, it looks like maybe computer component companies are catching the same wave made by the casemod folks.

Western Digital has just released (as covered by Slashdot a hard drive with a transparent window, so that you can see the parts moving inside. This is of course the same phenomenon as revealing a hotrod's engine, except mapped to computers:

Various peripheral component manufacturers (of boards, fans, etc), have known about this for a long time, but I'm glad to see the industrial designers at the major component manufacturers figuring it out.

No TrackBacks

TrackBack URL: http://orangecone.com/cgi-bin/mt/mt-tb.cgi/183




A device studio that lives at the intersections of ubiquitous computing, ambient intelligence, industrial design and materials science.

The Smart Furniture Manifesto

Giant poster, suitable for framing! (300K PDF)
Full text and explanation

Recent Photos (from Flickr)

Smart Things: Ubiquitous Computing User Experience Design

By me!
ISBN: 0123748992
Published in September 2010
Available from Amazon

Observing the User Experience: a practitioner's guide to user research

By me!
ISBN: 1558609237
Published April 2003
Available from Amazon

About this Entry

This page contains a single entry by Mike Kuniavsky published on January 5, 2006 2:52 PM.

Geographic markup, folksonomies and regions was the previous entry in this blog.

Defining the User Experience is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.