A phone a day: Nokia 7360 (2005)

This phone is part of what can only be called Nokia's Baroque line. In 2005 they decided to fall fully into the idea of phones as fashion accessories, as a primary means of self-presentation. This was probably a logical move at the time, which in retrospect will probably be seen as a moment form factors began to stabilize and functionality began to stagnate. People had always bought phones for how they looked, and what that look said about them (and they continue to do this), but at a time when competition on what a phone did was stagnant, it was a natural move to compete on how it looked. Nokia's decision was to borrow the techniques and materials of high fashion and furniture design to create devices that were more about how they looked than what they did. This was probably the most conservative and lowest-end phone in that line, but it still has all the components: exotic materials, prodigious surface decoration, a sophisticated color palette. Plus, in addition to the suede and the gold-and-jewel like d-pad, it also borrows directly from fashion, most directly in its use of the fabric tag. Holding it today, it feels kind of cheap, but I think that's because it also understands that fashion IS cheap, that what's important is how a product reads from 10 feet away, not from 2 feet away. This was supposed to be a new class of costume jewelry, not an heirloom, but a fun thing that says something about your choices in commodities.

DSC00114
DSC00115

Background on the A Phone a Day project.

No TrackBacks

TrackBack URL: http://orangecone.com/cgi-bin/mt/mt-tb.cgi/387

Ads

Archives

ThingM

A device studio that lives at the intersections of ubiquitous computing, ambient intelligence, industrial design and materials science.

The Smart Furniture Manifesto

Giant poster, suitable for framing! (300K PDF)
Full text and explanation

Recent Photos (from Flickr)

Smart Things: Ubiquitous Computing User Experience Design

By me!
ISBN: 0123748992
Published in September 2010
Available from Amazon

Observing the User Experience: a practitioner's guide to user research

By me!
ISBN: 1558609237
Published April 2003
Available from Amazon

About this Entry

This page contains a single entry by Mike Kuniavsky published on April 10, 2012 9:44 AM.

A phone a day: LG Xenon GR500 (2009) was the previous entry in this blog.

A phone a day: Siemens sk65 (2005) is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.